As a Franchise Internet Marketing Firm, we handle a lot of different franchise locations that are in very close proximity to one another.
On June 18th, we received an email from Google that made the bells of heaven ring loud and clear.
For years, we’ve been playing referee for local businesses who are in the same market space. They are trying to tap into the same market of people and are feuding between one another over the marketing space. It is a real day ‘Hatfields vs. McCoys”.
However, with the announcement from Google about Local Extension Listings, our problems are solved.
With Local Extension Listings, we are now able to:
- create one account,
- list all of our clients address in that one account and
- drive clients to a Mutual landing page
The beauty of this approach is that each user (searcher) will have a very unique searching experience based on where they are located.
For example, if they are located close to client A, then the ad will show with client A’s address. If the searcher is closer to client C, then the address for client C will show up.
We will no longer need to create multiple accounts/campaigns, tag each account with an address, and ‘fight’ for space. Sure, we had to in the past and what we usually did was have one client do a DNS redirect so the ads could show up at the same time or use the scheduling feature to set up windows for when the ads would show (i.e. Rotate who’s ads could show every 15 minutes…yes, that gets very complicated).
The video below (from Google) shows exactly how this process will work using multiple location extensions.
Thank you Google for helping to make our lives as internet marketers a better place to live. We can finally help the ‘Hatfields and McCoys” to get along together.
About Markomm:
Markomm – the Internet Marketing Experts (http://www.markomm.com) is a Denver, Colorado based online marketing firm. They focus on SEM (search engine marketing) which includes, PPC (pay-per-click), website conversion, SEO (search engine optimization) as well as other online marketing tactics focused at getting qualified clients to come to your website…and once there, become customers!
